Marketing
Programmeoverview
TheMBA Marketingprogramme emphasizes the managerial tasks required to match themarketingresources of the firm (product, distribution, promotion, pricing) to consumer needs. Participants will gain a proficiency in the latest methods and concepts for understanding customer behaviour and for devising effective marketing strategies to create a competitive advantage in their respective industries. Hence, participants will develop a comprehensive and profoundly ‘integrative’ knowledge of marketing by acquiring a critical perspective on the practical application of marketing management theory.
Course Structure
Year 1
| Semester 1 | Semester 2 | ||
| CODE/COURSE TITLE | CREDIT | CODE/COURSE TITLE | CREDIT |
| GBUS710: Managing Organization | 3 | GBUS714:BusinessEconomics | 3 |
| GBUS711:Accountingfor Decision-Making | 3 | GBUS715: Information Systems | 3 |
| GBUS712: Analytic Skills for Decision-Making | 3 | GBUS713:BusinessEnvironment | 3 |
Year 2
| Semester 1 | Semester 2 | ||
| CODE/COURSE TITLE | CREDIT | CODE/COURSE TITLE | CREDIT |
| GBUS716: Marketing Management | 3 | MKTG701: Marketing Communications | 3 |
| US717: Managing Operations | 3 | SCMT705: Supply Chain Management | 3 |
| GBUS718: ManagerialFinance | 3 | MKTG702: Services Marketing | 3 |
Year 3
| Semester 3 | |
| CODE/COURSE TITLE | CREDIT |
| MKTG703: Strategic Marketing | 3 |
| MKTG705: Marketing Research | 3 |
| GBUS720: Strategic Management | 3 |
| GBUS700: PROJECT | 6 |
CONTACTS
| Programme Coordinator | Secretariat |
| Dr Bernard Acquah-Obeng Email:[email protected] Tel: 0302401681 Ext 1107 | Email:[email protected] Tel: 0302401681 Ext 2219 Office Location: Graduate School Secretariat Room 215/216, Syndicate Block (SB) BusinessSchool |
